Apr 12, 2022
In Wellness Forum
The promotion goal of top brands is often to consolidate user awareness or new product recommendations, so we often see attractive product maps, emotional slogans, and a logo. You won't see text like "we make phones" on an iPhone poster. Because top brands don't need to rely on these to get into the right cognitive categories for users. 2. Well-known brands when it comes to septwolves and hailan house, we all know that they do men's clothing, and they do it well. We instinctively feel that the quality of these brands is guaranteed. When users have heard of a brand and trust its quality, then the brand can already be regarded as a well-known brand. The purpose of the promotion of well-known brands is to find ways to occupy more cognition under a special email list certain category of users. Therefore, the logo tends to be enlarged and obvious as much as possible. Well-known brands are relative. For example, a well-known brand in a certain place, users have never heard of it outside this region. Then when it is launched locally, it can be launched as a well-known brand, but when it leaves the local, it needs to be treated as an ordinary brand. For example, in beijing, if you say go to wangjing xiaoyao, you don't need to explain to your companions "let's go to eat barbecue"; and if there is a friend from out of town, you have to invite him to eat wangjing xiaoyao, usually you will say: "let's go to have a barbecue! There is a good one called wangjing xiaoyao!" then, if wangjing xiaoyao is promoted in a certain southern city, it must clearly state that his "small waist skewers are a must". Therefore, if a brand judges whether it is a well-known brand, it needs to know whether there are clear restrictions on regions, age groups, etc.